#MYSHOESTORY

We aim to empower all women to go farther, work harder, and live more without the distraction of uncomfortable shoes.

OUR MISSION

Discover your full potential with the perfect pair of shoes! We aim to empower all women to go farther, work harder, and live more without the distraction of uncomfortable shoes.

Comfort, versatility, and style are at the core of every
April Parker design.

Behind the Brand

Hello! I’m April Parker – a busy professional, wife, on-the-go mother..

Several years ago, I was walking up to a client meeting when the sole of my shoe came unglued. The audible ‘smacking’ sound of loose rubber echoed through the marble entryway and I immediately felt every eye on me. I insecurely shuffled into the meeting room, worried more about my shoe than my presentation.

The distraction and discomfort were unbearable. I knew that something had to change, and inferior footwear was the first thing to go!

I searched endlessly over the next few years for stylish flats that were both comfortable and versatile, but the options were lacking. If they fit well, they didn’t look good; if they were on-trend, they were out of my budget or too dressy for everyday wear. I couldn’t find what I needed, so I set out to create it.

The Perfect Flat checks every box! These adaptable, comfortable flats are designed for myself, my friends, and everyday women. We deserve a pair of shoes that deliver real, all-day comfort and look polished for work, play, and beyond.

With April Parker, you never have to choose between comfort and style. Our trend-setting, polished flats are designed for life on the move. Step happy all day long, no matter how long your to-do list is!

With expert craftsmanship, premium raw materials, and innovative cushioning, we’ve created something special.

I sincerely hope that our flats make you feel beautiful and powerful every day!

 

GET IN TOUCH

Get in touch! We’d love to hear from you.
Call 1-510-876-4384 or send an
email to support@aprilparker.com